About the project
This was the first logo that I created after graduating college. VitaMan Nutrition is a Las Cruces-based nutrition store. They wanted a logo that felt friendly and holistic. I hand-drew the letters for the ‘VitaMan’ portion of the logo to feel playful. The addition of the man’s face the the ‘V’ makes it more personable and human. This happy man acts as a sort of mascot for the brand.
I wanted the colors to feel warm and organic, and so chose shades of brown and gold.